James P. Whittemore, Jr.
The Whittemore Group, Inc.
1750 SW Skyline Blvd, Suite 12
Portland, OR 97221
Tel: 503-292-4000
Fax: 503-296-0055
email
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SPECIALTY
Create and develop sales and marketing programs and sponsorships for
the sports industry – primarily golf related products. Develop marketing
and advertising programs for companies seeking to increase brand identity
and consumer awareness. Combine the creative elements of a media/sponsorship/advertising
package with the marketing goals of an advertiser.
PROFESSIONAL HISTORY
The Whittemore Group, Inc. Founded:
January 1999
President/Owner
A company providing management, sales, marketing, public relations support
and media related services to the sports industry. Marketing development
i.e., benefits, pricing, cross promotion sales and implementation; creating
broadcast sponsorship opportunities; packaging sports properties and products
for broadcast; media development, planning and implementation for print
and broadcast. Emphasis on golf industry related products and services.
Network sponsorship sales on ABC, ESPN, CBS and The Golf Channel including;
Shell’s Wonderful of Golf, Michael Douglas & Friends, Hyundai
Team Matches and Wendy’s 3 Tour Challenge, People vs. The
Pros, The Ten Greatest In Golf, Franklin Templeton Shark Shootout.
Print sales programs in all major golf publications.
Event Management (partial list)
Tournament Director, Franklin
Templeton Shark Shootout 1998-1999, Sherwood
Country Club
Pro-Am Coordinator, Franklin
Templeton Shark Shootout, 2000, Doral
Resort & Spa
Director, Chairman’s
Cup 1998-2004, (Portland Chamber of Commerce)
Fuzzy Zoeller Productions, Inc. Vice President, Worldwide Sales 2002-
present
Responsible for all sales, marketing, advertising and promotion of two
new products invented by PGA Tour professional, Fuzzy Zoeller: THE PUTTING
PEGTM and THE PUTTING PODTM. The products were launched in the retail
market in August, 2002. Created national sales team of 22 people responsible
for green grass and off-grass sales. Established national distribution
network with seven distributors responsible for “big box” retail
sales. Established international distribution network in Japan, South
Korea and the UK/Europe. Developed and produced national Direct Response
television advertising campaign.
BROADCAST PROPERTIES
The Game That Defined a Century
Executive Producer of the two-hour ESPN documentary; "The Game
That Defined a Century, " a retrospective of the last century of
golf in America. Aired on ESPN May and June 2000. Developed
concept, budget and production; assisted in writing, producing
and directing and research; negotiated broadcast package; developed and
sold all broadcast inventory; managed all Internet, national
and international VHS distribution and after-market sales. Submitted to
National Academy of Television Arts and Sciences for Emmy Award consideration
in the “Outstanding
Sports Documentary” category, 2000. This property is currently
represented by OPB for international distribution.www.distribution.opb.org/
Peter Jacobsen Productions, Inc. December
1988 – December 1998
Director, Sales & Marketing
Vice President, Sales & Marketing
Vice President, Business Development
Assisted in the formation of Peter Jacobsen Productions, Inc. (PJP)
in 1989. Member of four person management committee. PJP was formed as
the tournament management group for The Fred Meyer Challenge. As director
and then vice president, sales and marketing, managed sales force; developed
and sold all sponsorships; doubled staff in five years and grew corporate
sales from $2.8 million to $7.2 million over ten year period. As vice
president, business development, spearheaded the acquisition of additional
properties; sold sponsorships for more than 70 events over ten year period
including The Fred Meyer Challenge, NHL exhibition games, CFL exhibition
football, NIKE World Masters Games, Franklin Templeton Shark Shootout.
While at PJP, served as:
Tournament Director, The
Skins Game - Bighorn Golf Club 1992-1994
Tournament Director,
Franklin Templeton Shark Shootout 1997-1998,
Sherwood
Country Club
Tournament Golf Foundation, Inc. 1980-1989
TGFI (formerly Tournament Golf, Inc.) is a group of volunteer professional
businessmen in Portland, Oregon responsible for the sales, marketing and
management of the oldest stop on the LPGA Tour. Now known as the Safeway
Classic.
Sponsorship Chairman 1985
Tournament Director 1986,
1987
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